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Costa Coffee in a Can

12

Jun

Cool Costa Canned Coffee

By Admin In , , , , ,

A new line of chilled, canned Costa Coffee will launch in Great Britain later this month.  This will be the first major product introduction since Coca-Cola acquired Costa Coffee from Whitbread Co for £3.9bn, which we reported earlier this year.   for Costa Coffee last year

Cool Costa Coffee - Americano in a Can

We correctly predicted that the acquisition by Coke would lead to Costa in a can, and we are glad to learn that Costa Coffee Ready-to-Drink (RTD) will be available in three popular Costa Coffee flavours – Classic Latte, Caramel Latte and Black Americano – made with the same Rainforest Alliance Certified Mocha Italia Signature Blend coffee beans used in all Costa Coffees and containing a double shot of espresso.Cool Costa Latte In A Can

The new brand delivers an authentic coffee taste experience with 30% less sugar than most RTD coffees in Great Britain.

Jennifer Mann, president of global ventures at Coca-Cola revealed: “Our teams at Coca-Cola and Costa Coffee have been working around the clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality.”

The launch is the newest example of Coca-Cola’s progress towards becoming a ‘total beverage company‘.  Coke appears to be driven by a strategy to offer more drinks more people want, in more categories, package options and calorie counts.  Each 100% recyclable 250ml Costa Coffee can contains between 15-108 calories, compared to Starbucks’s Coffee 200ml Double Shot Espresso which contains 142 calories and 17g of sugar per can.

Cool Costa Caramel Latte In A CanCoffee is a large and growing category, but Coca-Cola has not had a strong, global coffee platform or brand recognition, until now.

“This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee”, added Jennifer Mann.

Coca-Cola and Costa Coffee collaborated to develop and commercialise the new RTD coffee range which will launch in Poland and China within six months.  However, there are currently no apparent plans to introduce Costa RTD in the United States. 

Dominic Paul, CEO of Costa Coffee, added, “Through this collaboration, we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time. We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are. We’re really proud to have bought this product to market at such speed while still ensuring the range has proper coffee at its heart.”

The launch will be supported by an integrated marketing campaign including outdoor and digital advertising, PR and consumer product sampling.  The campaign will include ‘a nod’ to Costa Coffee’s coffee shop heritage.Costa Coffee Shop Heritage

FACT:  Costa’s 2,600+ coffee shops in the UK has been voted the favourite coffee shop brand 9 years in a row!

 

Millenials

25

Feb

Marketing to Millennials

By Admin In , , , ,

Millennials have started to take over the foodservice industry.  But what do they really want from their dining experience?

According to new research by global law firm CMS “Finding the balance: human touch vs. high tech”,  millennials now make up nearly 1/3 of restaurants’ annual revenue spending 13% of their total income on eating out.  The report surveyed over 5,000 millennials in 18 countries, including 170 leaders in the hotel and restaurant industry.

Verdict Food Service has narrowed down the five key trends Millennials want in a restaurant.

1. Unique Dining Experiences

Millennials want to show their peers through social media what food they are eating and how different it is.  Restaurants creating this experience for them whether through Instagramable food, beverage, packaging, decor, mobile app and now augmented reality – these features can turn their dining into an experience.

2. Affordable food

The CMS report said the majority of millennials either live with their parents or couples with no children, which allows them to have more money to spend on food.  This report shows that millennials eat out an average of four times a month.

Millennials expect good, healthy food at reasonable prices.  The survey found that one of the most important factors for millennials when choosing a restaurant was value for money.

3. Healthy and organic foods

The same research has found that millennials want more fruits and vegetables on offer at a restaurant’s menu.  This new trend such as meatless options, gluten free, ancient grains and healthier kid’s menus is gaining momentum with popular movements.

4. Connecting through technology

As a big majority of millennials use social media, and 25% are saying that they will pay more at a restaurant if its social media ratings are good.

Some of the technology most wanted by millennial respondents are; the ability to order food and drinks in advance and before arriving (47%), paying via an app (44%) and ordering food electronically at the venue (34%).

5. Convenience and food delivery

As millennials want an emphasis on convenience, meal kits, ready to eat food, ready to drink beverage, food delivery services and food trucks are thriving due to their convenience factor.

Payment technology is another area where millennials have higher expectations with fast and casual chains leading the way with payment cards and apps.

Worth noting
We all know millennials are attached to their phones, love to share their experiences on social media and has proven that they spend a good amount of their income on food.  Restaurants fit that lifestyle perfectly.  If your restaurant’s marketing efforts don’t include millennial-targeted tactics, you’re missing out on a growing market share that could make up the majority of your sales.

WOW: In 2018 over 24 billion selfies were uploaded to Google