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Luckin Coffee Vending Machines

30

Jan

Luckin Coffee launches Vending Machines

By Admin In , , , , , ,

Luckin Coffee launches Vending Machines in an attempt to increase their share in the rapid growth of the coffee market in China.  Luckin is now one of the largest and most quickly expanding brands in the market where they now operate more than 4,500 store-based outlets.  They are and are now increasing market share by expanding into the vending machine aspect of the Coffee market.

Luckin Coffee expanding into Vending Machines

Luckin Coffee expands into vending machines as part of a huge equity deal

Founder and CEO Qian Zhiya states that this new strategy will allow them to get closer to consumers.  They will not be restricted by the license approvals.  In what could be yet another first in China Luckin’s vending machines will serve freshly brewed drinks as well as food.

Luckin Coffee Vending Machines

Luckin Coffee launches new vending machines

Just recently, Luckin Coffee also launched a share placement and a convertible bond with a combined worth of US$821 million early January 2020.   That is according to a Reuters report which also mentioned that the proceeds will be used to open more stores and invest in sales and marketing of the brand.

Luckin coffee Stock Listing

Luckin coffee Share Price

Luckin Coffee Share Price

Luckin has recently surpassed Starbucks China, in terms of outlets count within the country.  Recently we reported on the incredible growth of Luckin Coffee and their determination to take on their key rival Starbucks.  Luckin are now operating more than 4,500 stores and growth is continuing.

Luckin Coffee’s business model focuses primarily on a coffee delivery and pickup style of business.  The venture into vending machines is seen to be a broadening of this model.  They have achieved great brand recognition and attachment in the under 30’s demographic.

It’s not luck that Luckin Coffee is beating Starbucks at their own game.

The heads at Starbucks must be worried…

3

Sep

Luckin Launches Tea

By Admin In , , , , ,

Luckin Tea LaunchesRocketing since blast-off in October 2017, Luckin Coffee is now set to launch a new independent business in the Chinese market.

The new offering is to be called “Luckin Tea“.

Chinese coffee chain start-up Luckin Coffee has announced that to speed up its market expansion, it will launch its Tea Business as an independent brand.

Last April, the Luckin Tea series was initially launched in Luckin Coffee shops and has experienced strong growth and exceeded company’s expectations.

Jian Liu, Luckin Coffee Chief Operating Officer said in a statement that the tea drink outlets aims to complement the existing coffee shops and will help roll out its footprint nationwide.

Luckin Tea will focus on Tier 2 through Tier 4 cities and will initially open in shopping malls.  However, Luckin Coffee stores will focus on Tier 1 and Tier 2 cities and will continue expanding in office locations.

Luckin Tea Launches Luckin app for orderingLuckin Coffee so far currently operates 2,963 stores spread across 40 cities in China. It has plans to open more than 4,500 stores by the end of 2019, making it the country’s largest coffee chain.  When it launched, Luckin Coffee stated that it aimed to displace Starbucks as the preferred brand of Coffee in China and it focussed on a Digital Ordering and Payment App to help it get mass streamlining of transactions to enable massive growth.

Fast Fact: Chinese consumption of coffee products grew at a compounded rate of 15% for the past decade and was estimated to be worth RMB 100 billion (USD 14.2 billion) in 2018.

Costa Coffee in a Can

12

Jun

Cool Costa Canned Coffee

By Admin In , , , , ,

A new line of chilled, canned Costa Coffee will launch in Great Britain later this month.  This will be the first major product introduction since Coca-Cola acquired Costa Coffee from Whitbread Co for £3.9bn, which we reported earlier this year.   for Costa Coffee last year

Cool Costa Coffee - Americano in a Can

We correctly predicted that the acquisition by Coke would lead to Costa in a can, and we are glad to learn that Costa Coffee Ready-to-Drink (RTD) will be available in three popular Costa Coffee flavours – Classic Latte, Caramel Latte and Black Americano – made with the same Rainforest Alliance Certified Mocha Italia Signature Blend coffee beans used in all Costa Coffees and containing a double shot of espresso.Cool Costa Latte In A Can

The new brand delivers an authentic coffee taste experience with 30% less sugar than most RTD coffees in Great Britain.

Jennifer Mann, president of global ventures at Coca-Cola revealed: “Our teams at Coca-Cola and Costa Coffee have been working around the clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality.”

The launch is the newest example of Coca-Cola’s progress towards becoming a ‘total beverage company‘.  Coke appears to be driven by a strategy to offer more drinks more people want, in more categories, package options and calorie counts.  Each 100% recyclable 250ml Costa Coffee can contains between 15-108 calories, compared to Starbucks’s Coffee 200ml Double Shot Espresso which contains 142 calories and 17g of sugar per can.

Cool Costa Caramel Latte In A CanCoffee is a large and growing category, but Coca-Cola has not had a strong, global coffee platform or brand recognition, until now.

“This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee”, added Jennifer Mann.

Coca-Cola and Costa Coffee collaborated to develop and commercialise the new RTD coffee range which will launch in Poland and China within six months.  However, there are currently no apparent plans to introduce Costa RTD in the United States. 

Dominic Paul, CEO of Costa Coffee, added, “Through this collaboration, we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time. We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are. We’re really proud to have bought this product to market at such speed while still ensuring the range has proper coffee at its heart.”

The launch will be supported by an integrated marketing campaign including outdoor and digital advertising, PR and consumer product sampling.  The campaign will include ‘a nod’ to Costa Coffee’s coffee shop heritage.Costa Coffee Shop Heritage

FACT:  Costa’s 2,600+ coffee shops in the UK has been voted the favourite coffee shop brand 9 years in a row!

 

Website updated

30

Dec

Happy New Year

By Admin. In , ,
Website updated

Hello and welcome to the updated and revamped website

Happy New Year

Here at Next Fresh Idea we have embraced the New Year and are launching an update to our website as a refresh for 2019.

There may be a few bits that need attention as we iron out the bugs and tidy up the mess, but rest assured that it wont take long to sort out.  We hope you like it and wish you a very happy start to 2019 and wish you a wonder New Business Year!