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Google and Lazada Offers Free E-Commerce Training Courses

 

If you are looking to enter the e-commerce business or an existing online entrepreneur, this may be of interest to you.

Google and Lazada, two E-Commerce platforms have joined forces to provide free digital marketing training and make available educational resources for small retailers to allow easy start-up entry when setting up an online business.

These free short courses will be made available via the Lazada University on the Grow with Google as well as interactive mini-courses on the Google Primer app.

Ben King, Google Director says  “We’ve committed to training 3 million SME [small and medium enterprise] workers in Southeast Asia on digital skills, and have already provided training to two million individuals. We’re excited to partner with Lazada as they share their expertise and help us extend our support to thousands of merchants on their platform,” says Google director Ben King.

With the approach of the holiday season, the peak of the boarding season is expected soon. The partnership with Google and Lazada will aim to help sellers maximize opportunities for growth and expansion this holiday season.

Asia-Pacific consumers ‘unhappy’ with their online delivery experience

 

 

 

Asia-Pacific consumers report being unhappy with their online product delivery experience.

With consumers stuck at home because of Covid-19 restrictions, a shift in delivery needs and preferences towards contactless ‘click and collect’ has significantly increased in demand.

According to a study by BluJay Solutions, only 22% of Apac consumers have had their delivery expectations met.  The report reveals that contactless delivery options are becoming more popular.  However, consumers’ expectations for transparent, reliable, and accurate delivery information often falls below expectations.

More than 7000 shoppers throughout the region were surveyed in Australia, New Zealand, Singapore, Thailand, Philippines, Malaysia, and Indonesia.  The primary purchases were mostly clothing, footwear, small electronics, groceries, and supplements and beauty products.

The study reveals that the delay in delivery accounts for the most significant problem.

The areas for improvement that retailers and carriers should consider include new communication channels with customers, transparency, and accuracy of delivery and collection times to help ensure a seamless and safe delivery.

With consumers now preferring contactless, same-day, or next-day delivery, retailers and carriers need to carefully reassess managing this new model moving forward.