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Mouldy Whopper at Burger King


Mouldy Burger King


Mouldy Whopper at Burger King causes an uproar.
Yesterday Burger King released a time-lapse video to highlight its recent changes.  This video contains a shot of its flagship Whopper being made and then left to decompose.  The time-lapse clip shows mould growing on the burger over a period of 34 days.
Can you stand to watch it? Click Here

The marketing campaign aims to highlight the brand’s move away from preservatives and artificial ingredients.  Burger King has followed this trend and have now removed preservatives from food sold in their European and select US markets.

Fernando Machado, Restaurant Brands Global Chief Marketing Officer said in the press release, “At Burger King we believe that real food tastes better, that’s why we are working hard to remove preservatives, colours, and flavours from artificial sources from the food we serve in all countries around the world.
The brand ensures customers that they can’t buy a Mouldy Whopper at Burger King.

This move reflects a trend in the food industry’s increased focus on sustainability, environmentalism, and transparent production.  Burger King used this trend because it loves to snub or poke fun at the market leader, who is well known for the public doing stunts where their burgers don’t deteriorate over months and even years!

You will recall that Burger King likes to remain edgy and poke fun at their competitor McDonalds whenever they get the chance – Last time out they were burning their competitor’s ads with their app promotion

Burger King Burning Opposition

Flamin’ Hot Idea – Burn That Ad

Fast Food Giant Burger King’s latest app is encouraging users to ‘burn’ rival ads via its latest BK Express mobile app that sees competitor ads engulfed in flames.

In the augmented reality ‘Burn That Ad’ campaign that just launched in Brazil, Burger King lampoons its competitors.  The Burger Giant gets customers to digitally flame their opposition’s ads using the app.  Users point their smartphones at any competitor billboard, magazine ads, discount coupons and others, to enjoy the sight of the competitor ad being ‘burned up’ instantly.

As soon as the flames burn away, the user receives a message on their device screen issuing them of a digital voucher for a “Free Whopper” that can be claimed at the nearest Burger King store.

Ariel Grunkraut, Burger King’s marketing and sales director for Brazil, stated “Technology as a means to provide the best customer experience is one of our main investment targets in 2019. To create the BK Express experience, our exclusive payment technology via mobile phone available all around Brazil, we offer some fun interaction in augmented reality for our brand’s lovers through the app and those using the service also gets a free Whopper“.Burger King app burns opposition

Across Brazil 500,000 Whoppers are expected to be given away.  Burger King has a reputation for creating boundary-pushing ad campaigns and ‘Burn That Ad’ is a clever strategy of turning its rival media investments into ads of their own.

Check out this video and see how it works – Burn the ad

That’s HOT!