Mouldy Whopper at Burger King causes an uproar.
Yesterday Burger King released a time-lapse video to highlight its recent changes. This video contains a shot of its flagship Whopper being made and then left to decompose. The time-lapse clip shows mould growing on the burger over a period of 34 days.
Can you stand to watch it? Click Here
The marketing campaign aims to highlight the brand’s move away from preservatives and artificial ingredients. Burger King has followed this trend and have now removed preservatives from food sold in their European and select US markets.
Fernando Machado, Restaurant Brands Global Chief Marketing Officer said in the press release, “At Burger King we believe that real food tastes better, that’s why we are working hard to remove preservatives, colours, and flavours from artificial sources from the food we serve in all countries around the world.”
The brand ensures customers that they can’t buy a Mouldy Whopper at Burger King.
This move reflects a trend in the food industry’s increased focus on sustainability, environmentalism, and transparent production. Burger King used this trend because it loves to snub or poke fun at the market leader, who is well known for the public doing stunts where their burgers don’t deteriorate over months and even years!
You will recall that Burger King likes to remain edgy and poke fun at their competitor McDonalds whenever they get the chance – Last time out they were burning their competitor’s ads with their app promotion
