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Kiosk Operator Fruitas invests in Real Estate



Fruitas Holdings Inc., the company in the Philippines behind brands like Buko Loco, Juice Avenue, and The Mango Farm raised over Php 1 billion in last year’s stock market debut.  The F&B kiosk operator is now valued at Php 2.58 billion.

Fruitas will apportion Php 145 million for its new headquarters and another Php 20 million for the purchase of a water commissary.  The business move aims to secure ownership of vital assets for the future operations of the group.

The group also entered the grilled chicken and soy products business last March, introduced its new store concept Babot’s Farm, and one of its recent acquisitions Heat Stroke Grill.

This 18-year old company has opened over 1,068 stores in the Philippines with over 20 brands under its name.

Mouldy Whopper at Burger King


Mouldy Burger King


Mouldy Whopper at Burger King causes an uproar.
Yesterday Burger King released a time-lapse video to highlight its recent changes.  This video contains a shot of its flagship Whopper being made and then left to decompose.  The time-lapse clip shows mould growing on the burger over a period of 34 days.
Can you stand to watch it? Click Here

The marketing campaign aims to highlight the brand’s move away from preservatives and artificial ingredients.  Burger King has followed this trend and have now removed preservatives from food sold in their European and select US markets.

Fernando Machado, Restaurant Brands Global Chief Marketing Officer said in the press release, “At Burger King we believe that real food tastes better, that’s why we are working hard to remove preservatives, colours, and flavours from artificial sources from the food we serve in all countries around the world.
The brand ensures customers that they can’t buy a Mouldy Whopper at Burger King.

This move reflects a trend in the food industry’s increased focus on sustainability, environmentalism, and transparent production.  Burger King used this trend because it loves to snub or poke fun at the market leader, who is well known for the public doing stunts where their burgers don’t deteriorate over months and even years!

You will recall that Burger King likes to remain edgy and poke fun at their competitor McDonalds whenever they get the chance – Last time out they were burning their competitor’s ads with their app promotion


Marketing to Millennials

Millennials have started to take over the foodservice industry.  But what do they really want from their dining experience?

According to new research by global law firm CMSFinding the balance: human touch vs. high tech,  millennials now make up nearly 1/3 of restaurants’ annual revenue spending 13% of their total income on eating out.  The report surveyed over 5,000 millennials in 18 countries, including 170 leaders in the hotel and restaurant industry.

Verdict Food Service has narrowed down the five key trends Millennials want in a restaurant.

1. Unique Dining Experiences

Millennials want to show their peers through social media what food they are eating and how different it is.  Restaurants creating this experience for them whether through Instagramable food, beverage, packaging, decor, mobile app and now augmented reality – these features can turn their dining into an experience.

2. Affordable food

The CMS report said the majority of millennials either live with their parents or couples with no children, which allows them to have more money to spend on food.  This report shows that millennials eat out an average of four times a month.

Millennials expect good, healthy food at reasonable prices.  The survey found that one of the most important factors for millennials when choosing a restaurant was value for money.

3. Healthy and organic foods

The same research has found that millennials want more fruits and vegetables on offer at a restaurant’s menu.  This new trend such as meatless options, gluten free, ancient grains and healthier kid’s menus is gaining momentum with popular movements.

4. Connecting through technology

As a big majority of millennials use social media, and 25% are saying that they will pay more at a restaurant if its social media ratings are good.

Some of the technology most wanted by millennial respondents are; the ability to order food and drinks in advance and before arriving (47%), paying via an app (44%) and ordering food electronically at the venue (34%).

5. Convenience and food delivery

As millennials want an emphasis on convenience, meal kits, ready to eat food, ready to drink beverage, food delivery services and food trucks are thriving due to their convenience factor.

Payment technology is another area where millennials have higher expectations with fast and casual chains leading the way with payment cards and apps.

Worth noting
We all know millennials are attached to their phones, love to share their experiences on social media and has proven that they spend a good amount of their income on food.  Restaurants fit that lifestyle perfectly.  If your restaurant’s marketing efforts don’t include millennial-targeted tactics, you’re missing out on a growing market share that could make up the majority of your sales.

WOW: In 2018 over 24 billion selfies were uploaded to Google

What Happened?

2018 Year In Review

Wow what a year!  We see that you survived it which is more than can be said for several F&B businesses during the past 12 months.  In business ‘One simply must understand history in order to not repeat the same mistakes all over again’; so here are some bits and pieces that sure got our attention…


Big Hangovers!
The year began with a ‘lump of coal’ hangover from 2017 for a number of franchisors but especially the embroiling Domino’s [ASX: DMP] and Retail Food Group [ASX: RFG] (Australia’s largest multi-brand retail food franchisor) which was the subject of a scathing Fairfax Media expose in the previous month.


Clever Accounting? (Australia)
Retail Food Group [ASX: RFG] announced new Master Franchise Agreements for the United Kingdom in connection with the Crust Gourmet Pizza and Donut King Brand Systems, however this left circa $22.0m to be included in RFG’s full year results for FY18, but not for 1H18.  Mr Richard Hinson assumed the newly created role of Chief Executive for the public company and the firm Bannister Law, announced its investigation into a possible shareholder class-action RFG said it was “expanding the scope of its investigations” to explore the relationship between company and its franchisees.

The Trading Halt Session State, at the request of the Company, pending the release of an announcement by the company caused a lot of investor concern. The aftermath was a free-fall in the share price shedding 75c in just a week.  This may not sound like a lot, but when your share price sits at $2.17 closing the week on Friday 23rd Feb, then drops over the weekend to sit at $2.04 by Tuesday and then ‘freefall‘ during the halt to re-open at $1.295 Mon 5th March and drop further the following day to close out at $1.14 Tuesday 6th March 2018; then you know there is trouble with a drop of $1.03 off your share price wiping a massive 47.46% of the value of your company


Cuban Revolution comes to Manila (Philippines)
Filipinos got a taste for Cuban cuisine with the launch of new Caribbean themed restaurant called Cuba Libre as the latest concept from the Tasteless Food Group.  The regulars of the trendy and fashionable Bonifacio Global City (BGC) district of Manila flocked to the up-market version of a traditional Cuban Cantina style eatery, which is located in Serendra.

Pinoy palates were delighted with the familiar flavour profiles and the similarities between the cuisines.  Both island nations have large Spanish influences when it comes to underlying culture and food; but the Cuba Libre comes with sprinkles of a secret ingredient – a generous sprinkle of Créole.


Franchise Industry Inquiry (Australia)
The Commonwealth Govt in Australia launched an inquiry into the operation and effectiveness of the Franchising Code of Conduct, after several years of the industry being plagued by poor corporate behaviours and coming to the attention of various regulators for non-compliances and under payment of entitlements to staff.

According to the Franchise Council of Australia, franchises particularly in the F&B space employ a lot of people.   Approximately 79,000 operating franchises in Australia employ more than 470,000 direct employees.  Over the past few years there have been a string of scandals engulfing franchises, including retailers 7-Eleven and Caltex, businesses under the RFG stable of brands, Domino’s, and Hungry Jacks.


Double Blow (Philippines)
Just days after the sudden cancellation of Madrid Fusion Manila (MFM) 2018 was announced, the organizers of the World Street Food Congress (WSFC) said that their event to promote food culture would also not go ahead in 2018.  In a double blow to the food industry in the Philippines, the Tourism Board cancelled the annual festival stating that the event which kicked off in 2013  and  is organized by Makansutra, a Singapore-based company, will not proceed in 2018.

Pas Plus to Veggie Burgers (France)
France’s Federal Parliament passed new legislation banning various words traditionally used to describe meat as descriptors for vegetarian food.  The bold move means that words like steak, sausage, burger and bacon are now banned from being used to describe food products that do not contain meat.  Due to the ban descriptors of vegan food products such as “veggie burger”, “veggie sausage” and “vegetarian bacon” are illegal in France and offenders will now face fines of up the equivalent of a whopping €300,000.


Impossible Burger Debuts (Hong Kong)
Hong Kong became the first city outside the United States to serve the Impossible Burger, in almost defiance to the above story about the new French legislation, in quite the push-back to the Veggie v’s Meat war food battle.   The plant-based burger pattie that apparently tastes – and bleeds – like beef has been touted a Silicon Valley style disruptor that will change the multi-billion-dollar market for beef.

Famous burger restaurant Beef & Liberty dished out the Impossible Thai Style Burger at a HK$135 price tag, chilli, coriander, mint, basil, spring onion, soya mayonnaise, crispy shallots and garlic. Diners can pair this with the Impossible Chilli Cheese Fries, which is served with chili, cheddar cheese, spring onion and sour cream over fries for an extra HK$62.  At these prices we suggest that a takeover of the Beef market is also impossible.


End of FY Woes Continue (Australia)
Embattled Retail Food Group [ASX: RFG] made an expected statement to the market to close off the Australian financial year that lenders have agreed to waive testing of the financial covenants under the Company’s senior debt facilities with respect to the period ending 30 June 2018.  The market seems to see this as a very temporary reprieve of the inevitable spiral that followed.

End of an Era
After four decades of visionary leadership, Howard Schultz is finally bidding farewell to his greatest love – Starbucks.  Schultz, who re-imagined the Italian coffeehouse tradition in America and redefined the role and responsibility of a publicly-held company, announces his departure as executive chairman of Starbucks. Schultz, who will be honoured as chairman emeritus, tells over 2 million past and present partners (employees), “We did it together, by balancing profitability and social conscience”

Schultz’s stewardship of the Starbucks brand and business delivers 21,000% price appreciation for shareholders since its 1992 Initial Public Offering leaving a healthy legacy of growth from the original 11 stores, to now more than 28,000 stores in 77 countries.


50th Drive-thru for the Giraffe  (Australia)
Franchisees Joanne and Paul Brierley opened their second store as a Drive-thru instead of the traditional café format.  This style of store is the fastest area of growth in the Zarraffa’s Coffee business and the 50th Drive-thru for the franchise in Australia.

Unreal Pay (Australia)
The big cheese at Domino’s [ASX: DMP], Don Meij was paid a salary package of an unreal $36.8 million last year!  That works out to be about 670 times the average F&B worker with a full-time job in Australia.

It is also 3.275088305765102 times the pay of Qantas [ASX: QAN] boss Alan Joyce despite the Airline having a Market capitalisation of $9.31B some $5.79B bigger than the Pizza business in which investors have been doing their dough, watching the share price drop more than $15.80 in the past 12 months.

Ironically, in June Don Meij told a at the Senate inquiry into the franchising sector, (which was called partly in response to allegations of widespread wage fraud and visa scams at Domino’s stores), that he can’t guarantee that no worker at its 733 franchised stores is being underpaid, despite being updated on their sales every 15 seconds.  Don Meij said “Payroll is complicated”.


Strategy to Grow Coffee (Thailand)
Central Food Retail Group [Thailand] create a new Coffee Division to gain greater control and the strengthen the licenced Segafredo Zanetti marque and fledgling but owned Coffee Arigato brands, which are primarily housed within the Central Group’s Tops Supermarket and Family Mart branded outlets.  The new division of the company is expected to bring some growth and changes to these brands as the Thai coffee market gains further traction into what is expected to become a ฿25Billion growth up to 2025.

Whitbread Drops Coffee Business (UK)
Coca Cola struck a deal with Whitbread [LON: WTB] and bought Costa Coffee Britain’s largest coffee chain for over £3.9 Billion in a surprise move that puts Starbucks [NASDAQ: SBUX] on notice. Coke’s entry into the coffee business (once the final deal closes mid 2019) will be the takeover of more than 3,800 stores, with nearly 2500 locations in the UK and 1,415 others around the globe.


The Best of Bangkok (Thailand)
BK Restaurant Week 2018 kicked off in Bangkok to celebrate world class dining experiences across more than 60 participating venues over 16 days of gastronomic celebration for an amazing fixed price of ฿1,000++ per person for 3 courses.  The 17th year of the event was a roaring success and reflected the growing sophistication of the dining opportunities within this key Asian market.

Bo is the Beau of Netflix (Thailand)
David Gelb’s celebrated television program Chef’s Table returned for its fifth season on Neflix to the delight of foodies everywhere.  This time around, the show which profiles a different world-renowned chef each episode, included Chef Duangporn “Bo” Songvisava of Bo.Lan in Bangkok Thailand.  Since 2009, Chef Bo and her husband Dylan Jones have constantly pushed Thai fine dining to uncompromising extremes at their Bo.lan restaurant and this has been rewarded by international recognition in the popular tv show.


Green Subs (Australia)
DownUnder’s largest quick service restaurant Subway [Subway Systems Australia Pty. Ltd.] which has licensed more than 1,400 restaurants across the country, announced that it will be eliminating the use of plastic bags from its stores Australia wide.  The purge of plastic bags is in addition to the use of sandwich baskets for dine-in customers as opposed to having a sandwich wrapped.  The ‘green’ strategy should remove 76 tonnes of plastic from its waste stream annually in Australia.

Kiwi Takeover (New Zeland)
New Zealand’s Restaurant Brands [NZE: RBD] has acquired Pacific Island Restaurants, the sole Taco Bell and Pizza Hut franchise in Hawaii.
The acquisition occurred for USD $105 million.  The Pacific Islands Restaurants network includes 37 Taco Bell stores and 25 Pizza Hut outlets.

Prior to the acquisition, Restaurant Brands had 215 takeaway chains across New Zealand and Australia, including KFC, Pizza Hut, Starbucks and Carl’s Jr stores.


New Captain – Ship Still Sinking (Australia)
The recently appointed non-executive Director and Chairman of Retail Food Group [ASX: RFG], Mr Peter George, has assumed the role of Executive Chairman, effective immediately.  George was recruited to the Board as a turnaround specialist with a successful 30-year career as a senior executive and non-executive Director, including extensive professional experience of corporate turnarounds.  The more than $1/2 Million appointment made little or no difference to the share price or market confidence, with Richard Hinson as Group Chief Executive Officer of the company standing down days later on the 3rd of December.

Butchers Get The Chop! (UK)
Cranshaw, a chain of butcher’s shops, has closed 35 stores and a distribution centre, the latest in a line of UK High Street retailers running closing down, giving 350 workers the chop.  Administrators from EY are trying to sell the business while 19 stores continue to trade (nine of them factory stores).  The collapse of the company came after several years of financial losses.  The company joins a growing list of British retailers forced to seek protection from creditors after being hit hard by competition from online shopping platforms and a rise in costs from the pound’s Brexit-induced weakness.  The forecast for anyone working in the retail industry is hope for the best but prepare for the worst anyway.


Fire Sales Predicted (Australia)
Retail Food Group [ASX: RFG] lenders have agreed to waive testing of the financial covenants under the Company’s senior debt facilities with respect to the period ending 31 December 2018, whilst the Board announces that it remains focused on the Company’s balance sheet position and continues to assess a range of alternatives to reduce balance sheet leverage, including potential asset sales first flagged more than a year before.

Franchisee Sues For Lost Dough
Domino’s franchisee Tim Yervantian is looking for AU$6 million as compensation for losses and damages. He said that he was promised that his first store would generate AU$100,000 a week, but instead got AU$34,000.  The company is formally stating that it will strongly defend all legal actions and claims against them.  A number of disgruntled franchisees have been speaking out during the year and are seeking redress for perceived and alleged misconduct by the Franchisor.

The Death of About Life (Australia)
The independent Organic food retailer About Life has been placed into voluntary administration after a series of legal disputes with suppliers over the last 18 months. The 22-year-old business was expanding up until 2yrs ago, replacing Thomas Dux stores in Sydney and Melbourne, but things appear to have gone awry with over $200,000 in legal claims levied against the business by suppliers and others.


It was a rugged year for most and a few clear winners emerged.  Some had a foot in each column eg Domino’s but most continued with passion and care to steer past the speed-humps and bollards of business life.  Overall the year was interesting and taught a few lessons to those who choose to be students of life.

Those businesses who have built a plan for 2019 and used 2018 to plan and consolidate in preparation for the tightening market conditions expected in global markets from 2019 will be advantaged by being prepared and by adopting strategic uses of technology to enhance customer experiences rather than decline head-counts for accounting purposes only.

There were clear winners and losers this past year and even a couple who straddled both columns like a child trying to convince a shopping mall Santa that they were good all year.


Milestones and Flagstones
Soul Origin took 7yrs to reach the 100-store mark and Chatime, which entered Australia in 2009, reached the same milestone before the year closed. Domino’s [ASX: DMP] also grew their footprint of outlets when they opened their 700th Australian store in Flagstone near Jimboomba, south-west of Brisbane.

On an individual basis, the biggest winner of all has to be Don Meij CEO of Domino’s with annual earnings of a staggering $36,837,702!  Based on the average price of a pizza made by his franchise that is a massive 2,738,862 pizzas, a bottle of drink and a garlic bread!


 The year also saw a select group of brands entering voluntary administration for various reasons, each with different fates. Franchise Retail Brands was the first big one to do so 2018, which was then later followed by Zumbo Patisserie, foodora, and also Max Brenner Australia, which has reportedly been sold to Roy Mustaca, the owner of United Cinemas. In contrast, we also saw brands like Doughnut Time making a comeback after liquidating and being bought by new owner Peter Andros.

Domino’s [ASX: DMP] woes and scrutiny that plagued them and their share price during 2018 are set to continue, with various legal actions still before the Courts…

Retail Food Group [ASX: RFG] got absolutely flogged on Stock market in 2018 and the only people winning seemed to be those leaving the company in a hurry taking the spoils with them, whilst financiers and franchisees alike are left to wonder about the future of their investments and businesses.  #DeadDuckWalking ?

At the moment we are taking friendly bets at to when the regulators and/or liquidators will step in to halt and or prevent insolvent trading by RFG.  Will they be able to last out the year?  Modelling on the previous 12 months would suggest not!

Best of luck and planning and passion to you in 2019!