The Coffee Bean & Tea Leaf launches a new digital ad campaign “Ditch the Bitter Choose the Better” after a consumer insight praised the brand’s coffee as better tasting.

Coffee consumers prefer the brand’s coffee because it tastes better compared with the competitor’s bitter coffee.  This insight has led to the digital campaign “Ditch the Bitter Choose the Better”.  The digital ads show the natural reaction to drinking a bitter latte that everyone has experienced. This campaign looks to underscore the problem and offer a better, not bitter option.

Jay Isais, Vice President, Coffee at The Coffee Bean & Tea Leaf articulated “We are extremely passionate about our espresso and want to celebrate one of our longest-standing beverages and traditions – the latte.  Our new ad campaign aims to show how The Coffee Bean & Tea Leaf uses the finest Arabica coffees for our Espresso Roast Blend to craft a perfectly balanced silky, smooth latte with that distinct sweeter, lighter and friendlier coffee taste that our guests crave and enjoy.”

The Coffee bean & Tea Leaf prides itself with roasting the finest 100% Arabica coffee beans from five premier growing regions.  Each bean type in the brand’s signature Espresso Roast Blend is roasted individually to its peak flavor, then blended together to create the smooth, balanced flavor profile that produces a better flavor latte. Their philosophy and meticulous method of coffee bean roasting are to prevent the over-roasted and charred, burnt taste that is notorious with other coffee competitors.

The Coffee Bean & Tea Leaf is an American coffee shop chain founded in 1963 in Los Angeles. It was recently acquired by Jollibee Foods Corporation in 2019 and operates stores in the United States and 31 other countries.